DOES HUMOR IN ADVERTISING ENHANCE SYSTEMATIC PROCESSING

被引：0

|

作者：

SMITH, SM

机构：

来源：

ADVANCES IN CONSUMER RESEARCH | 1993年 / 20卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：155 / 158

页数：4

相关论文

共 50 条

[1] DOES BRAND ATTITUDE MODERATE THE PERSUASIVENESS OF HUMOR IN ADVERTISING
CHATTOPADHYAY, A
BASU, K
[J]. ADVANCES IN CONSUMER RESEARCH, 1990, 17 : 442 - 442
[2] TABOO ADVERTISING: CAN HUMOR HELP TO ATTRACT ATTENTION AND ENHANCE RECALL?
Sabri, Ouidade
[J]. JOURNAL OF MARKETING THEORY AND PRACTICE, 2012, 20 (04) : 407 - 422
[3] HUMOR IN ADVERTISING
STERNTHAL, B
CRAIG, CS
[J]. JOURNAL OF MARKETING, 1973, 37 (04) : 12 - 18
[4] When does humor enhance or inhibit AD responses? The moderating role of the need for humor
Cline, TW
Altsech, MB
Kellaris, JJ
[J]. JOURNAL OF ADVERTISING, 2003, 32 (03) : 31 - 45
[5] DIMENSIONS OF HUMOR IN ADVERTISING
LYNCH, MD
HARTMAN, RC
[J]. JOURNAL OF ADVERTISING RESEARCH, 1968, 8 (04) : 39 - 45
[6] Does humor in radio advertising affect recognition of novel product brand names?
Berg, EM
Lippman, LG
[J]. JOURNAL OF GENERAL PSYCHOLOGY, 2001, 128 (02): : 194 - 205
[7] Does need for cognition moderate the effectiveness of ironic humor in advertising? Or what does it take to get the message?
Skinner, D
Mackoy, R
Osland, G
[J]. 2000 AMA EDUCATORS' PROCEEDINGS - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING, 2000, : 139 - 140
[8] THE IMPACT OF HUMOR IN ADVERTISING - A REVIEW
WEINBERGER, MG
GULAS, CS
[J]. JOURNAL OF ADVERTISING, 1992, 21 (04) : 35 - 59
[9] THE EFFECT OF HUMOR ON ADVERTISING COMPREHENSION
DUNCAN, CP
NELSON, JE
FRONTCZAK, NT
[J]. ADVANCES IN CONSUMER RESEARCH, 1984, 11 : 432 - 437
[10] Humor as a discursive procedure in advertising
Lopez Diaz, Montserrat
[J]. REVUE ROMANE, 2008, 43 (01) : 25 - 62

← 1 2 3 4 5 →