ORGANIZATIONAL BUYING BEHAVIOR - HYPOTHESES AND DIRECTIONS

被引：23

|

作者：

ZALTMAN, G ^{[1
]}

BONOMA, TV ^{[1
]}

机构：

[1] UNIV PITTSBURGH,GRAD SCH BUSINESS,PITTSBURGH,PA 15213

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1977年 / 6卷 / 01期

关键词：

D O I：

10.1016/0019-8501(77)90034-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：53 / 60

页数：8

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