Factors Influencing Trust in Online Consumer-to-Consumer (C2C) Transactions

被引：23

作者：

Sutanonpaiboon, Janejira ^{[1
]}

Abuhamdieh, Ayman ^{[2
]}

机构：

[1] Sonoma State Univ, Sch Business & Econ, Management Informat Syst Operat Management, Rohnert Pk, CA 94928 USA

[2] Indiana State Univ, Coll Business, Management Informat Syst, Terre Haute, IN 47809 USA

来源：

JOURNAL OF INTERNET COMMERCE | 2008年 / 7卷 / 02期

关键词：

C2C trust; E-commerce trust; online transaction trust;

D O I：

10.1080/15332860802067706

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study aims to identify the factors that influence buyer and seller trust in online consumer-to-consumer transactions. Earlier studies focused on the B2C domain, thus this study intends to fill this literature gap. Factor analysis is used to identify the factors in this study using the principle component method. The factors identified by this study are buyers' and sellers' general propensity to trust others, knowledge and expertise, risk propensity, personal acquaintances and relationships, and their prior transaction experience. The study's limitations and suggestions for future research are discussed.

引用

页码：203 / 219

页数：17

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