PERSONAL-SPACE, PERSONAL APPEARANCE, AND PERSONAL SELLING

被引：6
|
作者：
MCELROY, JC
MORROW, PC
机构：
来源：
PSYCHOLOGICAL REPORTS | 1994年 / 74卷 / 02期
关键词：
D O I：
10.2466/pr0.1994.74.2.425
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
Solicitation of funds for a walk-a-thon was used as the basis for a field experiment testing the effects of personal space and personal appearance within a personal selling context. While results for a sample of 48 faculty approached by a confederate were not supportive, analysis of those faculty who contributed suggest how one might study these parameters in personal selling.
引用
收藏
页码：425 / 426
页数：2
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