ADVERTISING & REAL ESTATE BUBBLE PROPOSAL FOR THE STUDY OF ADVERTISING HOUSING MARKET (1997-2006)

Through this article we want to publish our research project on the discursive mechanisms of advertising real estate in Spain during the period 1997-2006, a period coinciding with the so-called real estate bubble or "boom" of the brick. The real estate advertising, despite referring to an industry as important to the future economic, political and social industrialized societies such as housing, we believe it has not been studied to the extent of its significance. Our interest now lies in two aspects; confirm the relevance of such a study and present our approach to study the discourse of advertising to generate conclusions and infer characteristics and peculiarities of the real estate bubble in Spain.