THE IMPACT OF SOCIAL RESPONSIBILITY ON FINANCIAL PERFORMANCE THROUGH COMPETITIVE ADVANTAGE AND REPUTATION (CASE STUDY: PRODUCTION COMPANIES LOCATED AT INDUSTRIAL TOWNS OF GILAN PROVINCE)

The present research has been performed with the aim of investigatingthe impact of social responsibility on financial performance through competitive advantage and reputation in the production companies located at industrial towns of Gilan province. The statistical population of this research included production companies located at industrial towns of Gilan province and the sampling method in this research is available non-probable. The data collection method in this research is field survey and its tool is questionnaire. In order to prove the validity of questionnaire, the content validity method, and for determining the reliability, Cronbach'a alpha coefficient were used. To test research hypotheses, structural equations modeling method was applied by using Warp PLS software. The results showed that social responsibility of production companies impacts on their financial performance. The competitive advantage impacts on the financial performance of production companies. Reputation impacts on the financial performance of production companies. Social responsibility impacts on the company's reputation. Social responsibility impacts on the competitive advantage. Company's reputation impacts on the competitive advantage. Company's social responsibility has significant relationship with the financial performance of companies through company's reputation. Company's social responsibility has significant relationship with the financial performance of companies through competitive advantage. Company's social responsibility has significant relationship with the financial performance of companies through reputation and competitive advantage.