It's All About the Customer ... and the Context

被引：1
|
作者：
Lagarde, Francois [1 ]
Lotenberg, Lynne Doner [2 ]
Albion, Mark [3 ]
Hastings, Gerard [4 ,5 ]
机构：
[1] Univ Montreal, Fac Med, Montreal, PQ, Canada
[2] Social Mkt Consultant Based, Arlington, VA USA
[3] Harvard Sch Business, Boston, MA USA
[4] Univ Stirling, Inst Social Mkt, Stirling, Scotland
[5] Univ Stirling, Ctr Tobacco Control Res, Stirling, Scotland
来源：
SOCIAL MARKETING QUARTERLY | 2007年 / 13卷 / 03期
关键词：
D O I：
10.1080/15245000701490644
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：51 / 57
页数：7
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