HOW ADVERTISING CAN POSITION A BRAND

被引：0

|

作者：

SMITH, RE

LUSCH, RF

机构：

[1] UNIV WISCONSIN,MADISON,WI 53706

[2] UNIV OKLAHOMA,PROGRAM DISTRIBUTION RES,NORMAN,OK 73069

来源：

JOURNAL OF ADVERTISING RESEARCH | 1976年 / 16卷 / 01期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：37 / 43

页数：7

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