Marketing in the Era of Digital Technologies. Modern Concepts and Challenges

被引：0
|
作者：
Garbarski, Lechoslaw [1 ]
机构：
[1] Kozminski Univ, PL-03301 Warsaw, Poland
来源：
JOURNAL OF MANAGEMENT AND BUSINESS ADMINISTRATION-CENTRAL EUROPE | 2018年 / 26卷 / 04期
关键词：
D O I：
10.7206/jmba.ce.2450-7814.244
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：89 / 93
页数：5
相关论文
共 50 条
  • [1] Challenges and solutions for marketing in a digital era
    Leeflang, Peter S. H.
    Verhoef, Peter C.
    Dahlstroem, Peter
    Freundt, Tjark
    [J]. EUROPEAN MANAGEMENT JOURNAL, 2014, 32 (01) : 1 - 12
  • [2] Luxury Marketing Challenges and Opportunities in the Digital Era
    Barbosa, Belem
    Remondes, Jorge
    Teixeira, Sandrina
    [J]. INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, 2018, (04): : 1 - 5
  • [3] Digital Technologies as a Factor in the Development of Modern Marketing
    Arkhipova, Nadezhda
    Abaev, Alan
    Gurieva, Madina
    [J]. PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON ECONOMICS, MANAGEMENT, LAW AND EDUCATION (EMLE 2017), 2017, 32 : 30 - 33
  • [4] PECULIARITIES OF DIGITAL MARKETING IN THE ERA OF GLOBALIZATION: AN ANALYSIS OF THE CHALLENGES
    Riabova, Tetiana
    Riabov, Ihor
    Vovchanska, Olha
    Li, Tchon
    Saienko, Volodymyr
    [J]. FINANCIAL AND CREDIT ACTIVITY-PROBLEMS OF THEORY AND PRACTICE, 2022, 6 (47): : 160 - 171
  • [5] NEW CHALLENGES OF INNOVATIVE LEADERSHIP IN A DIGITAL TECHNOLOGIES ERA
    Denins, Andris
    Barloti, Kintija
    [J]. NEW CHALLENGES OF ECONOMIC AND BUSINESS DEVELOPMENT - 2017: DIGITAL ECONOMY, 2017, : 126 - 132
  • [6] Crucial Points of Modern Semiconductor Technologies.
    Sautter, D.
    [J]. Elektroniker, 1976, 15 (12):
  • [7] A survey of modern plant health technologies.
    Fair, WE
    [J]. ABSTRACTS OF PAPERS OF THE AMERICAN CHEMICAL SOCIETY, 1998, 216 : U818 - U818
  • [8] Survey of modern plant health technologies.
    Fair, WE
    [J]. ABSTRACTS OF PAPERS OF THE AMERICAN CHEMICAL SOCIETY, 1999, 218 : U594 - U594
  • [9] Hot technologies. Prepress: Going digital
    Rogers, Ed.
    [J]. 2001, Flexographic Technical Association (26):
  • [10] DIGITAL STORAGE - A REVIEW OF CURRENT TECHNOLOGIES.
    Scott, Carol J.
    [J]. Telecommunication Journal of Australia, 1979, 29 (02) : 122 - 128
12345