TEMPORAL INSTABILITY AS A MODERATING FACTOR ON ADVERTISING EFFECTIVENESS

被引：2

|

作者：

HORNIK, J

机构：

来源：

JOURNAL OF BUSINESS RESEARCH | 1989年 / 18卷 / 02期

关键词：

D O I：

10.1016/0148-2963(89)90029-5

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：89 / 106

页数：18

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