WHY NOT, WHY, AND HOW TO VALUE INTANGIBLE MARKETING ASSETS

被引：0

|

作者：

BARRETT, TF

机构：

来源：

EUROPEAN JOURNAL OF MARKETING | 1986年 / 20卷 / 01期

关键词：

D O I：

10.1108/EUM0000000004627

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：32 / 50

页数：19

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