CHANGES IN THE DIDACTIC STRATEGY OF COMMUNICATION COMPANY. from The master class to the socratic question

The EHEA means a radical transformation of teaching and methodological approaches, it is to say, it requires constant innovation in classroom practice rigorously grounded in pursuit of increased standards of educational quality. In these pages, we try to deepen the teaching bases in one of the most important conceptual segments formerly known as information science, that is to say, Media Business (MB). These fundamentals will gravitate on two of the most prominent points of the didactic sequence such as teaching-learning methodologies and assessment system, both included in the "quasi contract" pattern of the daily academic course represented by study guide. As a symptom of this, the subtitle suggests the two most important ends of teaching transformation. On the one hand, the lecture is the model of a university system very unidirectional, and, secondly, the "Socratic" question symbolizes the interaction between student and teacher in the latter, with their questions, helps the student in his learning process and take it out of lack of knowledge in an area where traditionally the methodological foundation has focused on the teacher.