INVOLVING PURCHASING IN PRODUCT DEVELOPMENT

被引：14
|
作者：
WILLIAMS, AJ
SMITH, WC
机构：
[1] The University of Southern Mississippi, Hattiesburg, MS
[2] The University of Southern Mississippi, Hattiesburg, MS
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1990年 / 19卷 / 04期
关键词：
D O I：
10.1016/0019-8501(90)90003-E
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article underscores the pivotal role purchasing personnel can play in the industrial new product development process. Purchasing professionals can and must become more actively involved in the total program of generating new ideas and assisting in the implementation of successful development efforts. Industrial marketers should systematically and creatively include purchasing in all product development pursuits. © 1990.
引用
收藏
页码：315 / 319
页数：5
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