BRAZILIAN COMPANIES INTERNATIONALIZATION EXPERIENCES IN A GLOBAL CONTEXT

This article approaches some internationalization process experiences developed by services and goods brazilian companies. The main purpose is detailing not just general conditions that define the context of the international enterprise, but general strategies that have been used and the results obtained. Usually, studies of cases of developed countries MNC's have been published in the specific literature of internationalization, with few relative to emergent nation's cases and less of latin countries. Anyway the global dominance of giants MNC's from Europe, Japan and USA has been faded international enterprises from emergent countries like Brazil, but there are interesting cases that deserve to be known. Despite the recent international brazilian experience in exporting services and goods, the results obtained show a wealthy pace to be followed if appropriate governmental measures be implemented. The general examples discussed in the next pages must be shared with the public principally by the lessons they represent.