USING LOG LINEAR-MODELS TO EXAMINE THE RELATIONSHIP BETWEEN PURCHASE INFLUENCER AND INFLUENCEE

被引：0

作者：

FEICK, LF ^{[1
]}

NOVAK, JA ^{[1
]}

机构：

[1] UNIV PITTSBURGH,GRAD SCH BUSINESS,PITTSBURGH,PA 15260

来源：

ADVANCES IN CONSUMER RESEARCH | 1986年 / 13卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：664 / 664

页数：1

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