DYNAMIC INFERTILITY The contribution of news coverage of reproductive technologies to gender politics

Critical content analysis of eight years' of newspaper coverage of advanced reproductive technologies in Israel demonstrates that the public debate over assisted reproduction is largely characterized by personal narratives that accentuate, on the surface, a discourse of individualism. However, this study claims that beneath the surface, these women's "personal dreams," are in fact realization of the "national dream" that promotes particular social values and demographic goals. The news coverage was found to promote a process we name "dynamic infertility," in which women are encouraged not to accept physiological infertility but rather undergo as many fertility treatments as necessary, for as long as it takes, ultimately to bring their genetically related children into the world.