ATTITUDE TOWARD THE AD AS A MEDIATOR OF ADVERTISING EFFECTIVENESS - DETERMINANTS AND CONSEQUENCES

被引：0

作者：

LUTZ, RJ

MACKENZIE, SB

BELCH, GE

机构：

[1] UNIV CALIF LOS ANGELES, LOS ANGELES, CA 90024 USA

[2] SAN DIEGO STATE UNIV, SAN DIEGO, CA 92182 USA

来源：

ADVANCES IN CONSUMER RESEARCH | 1983年 / 10卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：532 / 539

页数：8

共 50 条

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