RETAIL STRATEGY AND THE CLASSIFICATION OF CONSUMER-GOODS

被引：73

|

作者：

BUCKLIN, LP

机构：

来源：

JOURNAL OF MARKETING | 1963年 / 27卷 / 01期

关键词：

D O I：

10.2307/1248582

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：50 / 55

页数：6

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