New Media Cloud Computing: Opportunities and Challenges

New Media is a generic term for the many different forms of electronic communication that are made possible through the use of computer technology. New media refers to on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the "democratization" of the creation, publishing, distribution and consumption of media content along with real-time generation of new and user created content. Cloud computing, is a style of computing where scalable and elastic IT-related capabilities are provided as shared assorted services (IaaS, PaaS, SaaS, DaaS). It is metered by use, to customers using internet technologies built on top of diverse technologies like virtualisation, distributed computing, utility computing, and more recently networking, web infrastructure and providing on-demand network access to a shared pool of configurable computing resources. It represents a paradigm shift in how we think about our data, the role of our computing devices and on managing computing resources. Being an emerging service technology with promising novel and valuable capabilities it attracts industrial research community with main focus on standardisation and customised implementation in every segment of society. To meet out the ever growing popularity of the inevitable new media applications and services over the Internet and the way it overpowers mobile devices, there is a strong demand for cloud integration. This paper outlines the concepts of new media cloud computing and addresses the problem of handling exponential growth of online data. It presents a novel framework for New Media Cloud Computing. A preliminary simulation of the work on the proposed architecture shows that there is increase in the quality of computations done, despite the demand of constant updating of resources in New Media environment.