MARKETING AUTHENTICITY IN 3RD-WORLD COUNTRIES

被引：140

作者：

SILVER, I ^{[1
]}

机构：

[1] CULTURAL SURVIVAL, CAMBRIDGE, MA USA

来源：

ANNALS OF TOURISM RESEARCH | 1993年 / 20卷 / 02期

关键词：

TOURISM MARKETING; THE OTHER; AUTHENTICITY; ORIENTALISM; INVENTION OF TRADITION; MASS TOURISTS; POSTMODERN ALIENATION; ALTERNATIVE FORMS OF TOURISM; CHIC TRAVELERS;

D O I：

10.1016/0160-7383(93)90057-A

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The process by which travel agents market Third World tourism is examined. It is argued that travel literature seeks to portray indigenous peoples as authentic, in order to cater to certain images within Western consciousness about how the Other is imagined to be. Authenticity is constructed in multifaceted ways according to the type of tourist consuming the image. Although images of the Other marketed in travel literature have been constructed and reconstructed over centuries of contact between the West and Third World, the impact of touristic discourse upon the Western imagination has an independent political significance.

引用

页码：302 / 318

页数：17

共 50 条

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