Allfinanz, Bancassurance and the future of banking

被引:1
|
作者
Bergendahl, G
机构
[1] Department of Business Administration, School of Economic and Commercial Law, University of Goteborg, Goteborg, S-41124
来源
关键词
cross-selling; data envelopment analysis (DEA); efficiency analysis; financial ratio analysis (FRA); joint demand; standardization;
D O I
10.1002/asm.3150110405
中图分类号
C93 [管理学]; O22 [运筹学];
学科分类号
070105 ; 12 ; 1201 ; 1202 ; 120202 ;
摘要
The purpose with this paper is first to analyse the strategies of Allfinanz (Bancassurance) in Germany and then to investigate if the German banks have become more efficient during the period since Allfinanz was introduced. Two methods are used to analyse efficiency: 'financial ratio analysis' (FRA) and 'data envelopment analysis' (DEA). FRA is useful in studying the change in productivity. DEA generates, efficiency scores and alternative and more efficient combinations of banks.
引用
收藏
页码:323 / 347
页数:25
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