PITFALLS IN ADVERTISING OVERSEAS

被引：0
|
作者：
RICKS, DA
ARPAN, JS
FU, MY
机构：
[1] OHIO STATE UNIV,COLUMBUS,OH 43210
[2] GEORGIA STATE UNIV,INST INT BUSINESS,ATLANTA,GA
来源：
JOURNAL OF ADVERTISING RESEARCH | 1974年 / 14卷 / 06期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：47 / 51
页数：5
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