Testing the Validity of Blue Ocean Strategy versus Competitive Strategy: An Analysis of the Retail Industry

被引：0

作者：

Burke, Andrew ^{[1
]}

van Stel, Andre ^{[1
,2
]}

Thurik, Roy ^{[3
,4
]}

机构：

[1] Trinity Coll Dublin, Trinity Business Sch, Dublin, Ireland

[2] Kozminski Univ, Warsaw, Poland

[3] Erasmus Univ, Erasmus Sch Econ, Rotterdam, Netherlands

[4] Montpellier Business Sch, Montpellier, France

来源：

INTERNATIONAL REVIEW OF ENTREPRENEURSHIP | 2016年 / 14卷 / 02期

关键词：

blue ocean strategy; competitive strategy; innovation; sustainable profits; retailing;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We investigate the nature of the competition process in retailing by contrasting blue ocean strategy and competitive strategy. We develop a methodology to test the core assumptions of both these major schools of strategic management. Applying this methodology to a large data set of shop type averages within the retailing sector, we find empirical support for blue ocean strategy in terms of creating new retail market space. At the same time we also find support for competitive forces eroding temporary profits. However, we find that these forces are sufficiently slow to enable periods of supernormal profits for retail innovators.

引用

页码：123 / 146

页数：24

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