MULTIPLE BUSINESS GOALS SETS AS DETERMINANTS OF MARKETING CHANNEL CONFLICT - AN EMPIRICAL-STUDY

被引：62

作者：

ELIASHBERG, J ^{[1
]}

MICHIE, DA ^{[1
]}

机构：

[1] NEW MEXICO STATE UNIV, COLL BUSINESS ADM & ECON, LAS CRUCES, NM 88003 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 01期

关键词：

D O I：

10.2307/3151794

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：75 / 88

页数：14

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