PUBLIC RELATIONS: SPONSORSHIP AND PATRONAGE

被引：1
|
作者：
Solano Santos, Luis Felipe [1 ]
机构：
[1] Univ Complutense Madrid, Fac Ciencias Informac, Madrid, Spain
来源：
VIVAT ACADEMIA | 2009年 / 109期
关键词：
Public relations; Sponsorship; Patronage;
D O I：
10.15178/va.2009.109.63-76
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
The present article approaches how the technologies of Sponsorship and Patronage, instruments of Public Relations, form a part of this set of obligations inherent in the managerial organizations both public and deprived, more concretely, collective formal entities. That is to say, it is a question of expressions of recognition of corporate social responsibility that undoubtedly they generate a social ideal reputation, besides great economic profitability.
引用
收藏
页码：63 / 76
页数：14
相关论文
共 50 条
  • [1] Donation, patronage and sponsorship as public relations techniques in the corporate social responsibility's service
    Palencia-Lefler Ors, Manuel
    [J]. ANALISI-QUADERNS DE COMUNICACIO I CULTURA, 2007, (35): : 153 - 170
  • [2] Cultural Sponsorship as a Strategic Factor of Public Relations
    Vinyals i Corney, Manel
    [J]. ANALISI-QUADERNS DE COMUNICACIO I CULTURA, 2006, (34): : 271 - 286
  • [3] PATRONAGE, PUBLIC RELATIONS AND PHILANTHROPY: "FENDI FOR FOUNTAINS" CASE STUDY
    Morera Hernandez, Coral
    [J]. VIVAT ACADEMIA, 2015, (133): : 63 - 85
  • [4] Sponsorship of physical activity programs by the sweetened beverages industry: public health or public relations?
    Gomez, Luis
    Jacoby, Enrique
    Ibarra, Lorena
    Lucumi, Diego
    Hernandez, Alexandra
    Parra, Diana
    Florindo, Alex
    Hallal, Pedro
    [J]. REVISTA DE SAUDE PUBLICA, 2011, 45 (02): : 423 - 427
  • [5] Sponsorship and Patronage: instruments of corporate social responsibility
    Caldevilla Dominguez, David
    [J]. DOXA COMUNICACION, 2010, (11): : 187 - 188
  • [6] MODELS OF ADMINISTRATIVE AND LEGAL REGULATION OF SPONSORSHIP AND PATRONAGE IN THE EU
    Antoshyna, Iryna
    Bondarenko, Alina
    [J]. BALTIC JOURNAL OF ECONOMIC STUDIES, 2019, 5 (05) : 18 - 27
  • [7] When giving means taking: Public relations, sponsorship, and morally marginal donors
    Harris, R
    [J]. PUBLIC RELATIONS REVIEW, 2005, 31 (04) : 486 - 491
  • [8] The Role of Sponsorship, Patronage and Philanthropy for Supporting the Cultural & Creative Industries
    Suciu, Marta-Christina
    Fanea-Ivanovici, Mina
    [J]. ROMANIAN ECONOMY. A CENTURY OF TRANSFORMATION (1918-2018): PROCEEDINGS OF ESPERA 2018, 2019, : 1069 - 1076
  • [9] THE ARTS AND PUBLIC PATRONAGE
    WILLIAMS, WE
    [J]. LLOYDS BANK ANNUAL REVIEW, 1958, 15 (49): : 18 - 29
  • [10] Patronage and the Public Service
    Finer, S. E.
    [J]. PUBLIC ADMINISTRATION, 1952, 30 (04) : 329 - 360
12345