Economic geography and multipolar strategies: an empirical analysis

Purpose - In the last years global economy has become more integrated and multidirectional. Thus, in a world characterized by multiples center of economic power, firms need to define multipolar strategies based on geographical diversification in several countries that makes them able to compete with everyone, from everywhere and for everything. Despite of the relevance of such strategies, literature on this topic is almost absent. The paper aims to discuss these issues. Design/methodology/approach - Considering the exploratory nature of the research objectives, the authors present a case study for highlighting the main challenges of cross-border M&A under multipolar-world pressures. Findings - The paper evidences new trends in economic geography and multipolar strategies. Originality/value - The paper offers a new perspective on multipolar strategies.