The 200 percent "gap" between internet marketing academia and practice

被引:0
|
作者
Zahay, Debra
机构
关键词
D O I
10.1108/jrim.2013.32507caa.001
中图分类号
F [经济];
学科分类号
02 ;
摘要
[No abstract available]
引用
收藏
页码:177 / 196
页数:4
相关论文
共 50 条
  • [1] BRIDGING GAP BETWEEN ACADEMIA AND PRACTICE
    CASLER, DJ
    FESS, PE
    [J]. JOURNAL OF ACCOUNTANCY, 1976, 141 (04): : 84 - 87
  • [2] Bridging the gap between academia and practice in public health
    Cross, AW
    [J]. AMERICAN JOURNAL OF PREVENTIVE MEDICINE, 1999, 16 (03) : 14 - 15
  • [3] Early intervention: Bridging the gap between practice and academia
    Jörg M Fegert
    Ute Ziegenhain
    [J]. Child and Adolescent Psychiatry and Mental Health, 3 (1)
  • [4] MARKETING STRATEGIES AND THE GAP BETWEEN THEORY AND PRACTICE?
    Quezado, Izabelle
    Holanda Lima Avila, Ana Paula
    Tassigny, Monica Mota
    [J]. CADERNO PROFISSIONAL DE MARKETING UNIMEP, 2021, 9 (03) : 88 - 108
  • [5] The Gap Between Academia and Practice: Reflections From a Nurse Researcher
    Zierler, Brenda K.
    [J]. JOURNAL OF NURSING EDUCATION, 2014, 53 (06) : 303 - 304
  • [6] Marketing analytics: from practice to academia
    Maria Petrescu
    Anjala S. Krishen
    [J]. Journal of Marketing Analytics, 2017, 5 (2) : 45 - 46
  • [7] Islamic marketing: bridging the gap between research and practice
    Hossain, Md Shamim
    Bin Yahya, Sofri
    Kiumarsi, Shaian
    [J]. JOURNAL OF ISLAMIC MARKETING, 2018, 9 (04) : 901 - 912
  • [8] Wharton Marketing: Where Academia Meets Practice
    Eric T. Bradlow
    Raghuram Iyengar
    Barbara E. Kahn
    Catherine (Cait) Lamberton
    Leonard M. Lodish
    Robert J. Meyer
    Yoram (Jerry) Wind
    [J]. Customer Needs and Solutions, 2021, 8 (4) : 105 - 109
  • [9] MARKETING - BRIDGING THE GAP BETWEEN THEORY AND PRACTICE - THOMAS,MJ
    CHAPPELL, B
    [J]. JOURNAL OF THE MARKET RESEARCH SOCIETY, 1983, 25 (02): : 210 - 211
  • [10] Bridging the gap between academia and practice: novel organogram at the Pharmacy Council of India
    Mansi Doshi
    Minesh Parbat
    Vibhu Paudyal
    John Marriott
    [J]. Journal of Pharmaceutical Policy and Practice, 15