Financial product complexity and the limits of financial literacy: A special issue of the Journal of Financial Services Marketing

被引：0

作者：

West, Jason ^{[1
]}

Drew, Michael ^{[2
]}

Walk, Adam ^{[1
]}

Bianchi, Robert ^{[1
]}

机构：

[1] Griffith Univ, Griffith Business Sch, Brisbane, Qld, Australia

[2] Griffith Univ, Griffith Business Sch, Finance, Brisbane, Qld, Australia

来源：

JOURNAL OF FINANCIAL SERVICES MARKETING | 2013年 / 18卷 / 03期

关键词：

D O I：

10.1057/fsm.2013.19

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：153 / 157

页数：5

共 50 条

[1] Financial product complexity and the limits of financial literacy: A special issue of the Journal of Financial Services Marketing
Jason West
Michael Drew
Robert Bianchi
Adam Walk
[J]. Journal of Financial Services Marketing, 2013, 18 (3) : 153 - 157
[2] Special Issue on Interactive marketing in financial services
Estelami, Hooman
[J]. INTERNATIONAL JOURNAL OF BANK MARKETING, 2007, 25 (04)
[3] Special issue: Academy of Marketing Conference 2016: radical financial services marketing
Julie Robson
Kathryn Waite
[J]. Journal of Financial Services Marketing, 2017, 22 (2) : 41 - 42
[4] Special issue on financial services for the poor
Paul Sergius Koku
[J]. Journal of Financial Services Marketing, 2011, 15 (4) : 271 - 273
[5] Special issue on financial services for the poor
Koku, Paul
[J]. JOURNAL OF FINANCIAL SERVICES MARKETING, 2011, 15 (04) : 271 - 273
[6] Special Issue: Banking and financial services
Cyree, Ken
[J]. MANAGERIAL FINANCE, 2019, 45 (02) : 170 - 171
[7] Navigating the complexities of financial services marketing through a bibliometric analysis of the Journal of Financial Services Marketing (2009–2022)
Ratikant Bhaskar
Okey Peter Onyia
Dharen Kumar Pandey
S. Ananda
[J]. Journal of Financial Services Marketing, 2023, 28 : 724 - 747
[8] Navigating the complexities of financial services marketing through a bibliometric analysis of the Journal of Financial Services Marketing (2009-2022)
Bhaskar, Ratikant
Onyia, Okey Peter
Pandey, Dharen Kumar
Ananda, S.
[J]. JOURNAL OF FINANCIAL SERVICES MARKETING, 2023, 28 (04) : 724 - 747
[9] Personal selling and sales management in the marketing of financial services: Introduction to the special issue
Sangari, Esmail Salehi
[J]. JOURNAL OF FINANCIAL SERVICES MARKETING, 2014, 19 (02) : 71 - 73
[10] Personal selling and sales management in the marketing of financial services: Introduction to the special issue
Esmail Salehi Sangari
[J]. Journal of Financial Services Marketing, 2014, 19 (2) : 71 - 73

← 1 2 3 4 5 →