INNOVATION IN NATURE-BASED TOURISM: THE CASE OF MARINE FISHING TOURISM IN NORTHERN NORWAY

This article concerns the development of marine fishing tourism le peripheral areas of northern Norway. Although fishing tourism is widely recognized as an instrument for local economic development, the value added by the industry is low This results from the spatial organization of production, the knowledge bases surrounding the industry and the value chain coordination none of which, in their current format, are conducive to promoting regional development and developing an innovative milieu. Through an analysis of the value chain of fishing tourism, this article demonstrates that different, but relational knowledge, restructuring of the industry and new attitudes are needed, in order to develop a dynamic economic environment based on marine fishing tourism; one where a fishing destination is created around an existing fishing village, using tourism to boost the local economy in innovative ways.