ETHICAL DECISION MAKING: CHALLENGES IN THE PHARMACEUTICAL INDUSTRY

This article seeks fundamental aims to highlight the activities undertaken by the pharmaceutical industry around the world in order to increase their profitability, growth and good portions conquer the world market, often behind the ethics, in the same way it addresses issues relating to ethical decision making in the industry. In this regard, the research used ethnographic methodology was used theories, positions and views taken by authors in relation to the pharmaceutical industry, as: Angell (2006) and Stiglitz (2006), and in relation to organizational ethics, Cortina (2001), Soto and Cardenas (2007) and Codina (2004), among others. In this regard, we propose as a conclusion a series of measures to provide transparency, ethics and social commitment through joint action by businesses, governments, universities and society in general, achieving a balance between corporate profits and the needs society.