Fashion leadership, shopping enjoyment, and gender: Hispanic versus, Caucasian consumers' shopping preferences

被引：23
|
作者：
Shephard, Arlesa J. [1 ]
Kinley, Tammy R. [2 ]
Josiam, Bharath M. [2 ]
机构：
[1] SUNY Buffalo State, Fash & Text Technol Dept, Technol 311, 1300 Elmwood Ave, Buffalo, NY 14222 USA
[2] Univ North Texas, Sch Merchandising & Hospitality Management, Denton, TX 76203 USA
来源：
JOURNAL OF RETAILING AND CONSUMER SERVICES | 2014年 / 21卷 / 03期
关键词：
Hispanic; Fashion Leadership; Gender;
D O I：
10.1016/j.jretconser.2014.02.006
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The purpose of this study was to examine the role of gender and ethnicity of Hispanic and Caucasian Gen Y consumers as they impact fashion leadership and shopping enjoyment. Previous research comparing these groups on fashion leadership is limited. Results indicated that differences exist between ethnic groups, between genders, and between genders within the Hispanic group and among Hispanic fashion leaders. In general, Hispanics indicated higher levels of fashion leadership and shopping enjoyment. In addition, the research has implications regarding shopping channels and clothing idea sources among levels of Hispanic fashion leadership. (C) 2014 Elsevier Ltd. All rights reserved.
引用
收藏
页码：277 / 283
页数：7
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