BEYOND EXTERNAL VALIDITY

被引：88
|
作者：
CALDER, BJ [1 ]
PHILLIPS, LW [1 ]
TYBOUT, AM [1 ]
机构：
[1] STANFORD UNIV,STANFORD,CA 94305
来源：
JOURNAL OF CONSUMER RESEARCH | 1983年 / 10卷 / 01期
关键词：
D O I：
10.1086/208950
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：112 / 114
页数：3
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