ASKING PRICE AND PRICE DISCOUNTS: THE STRATEGY OF SELLING AN ASSET UNDER PRICE UNCERTAINTY

被引：0

作者：

Biswas, Tapan ^{[1
]}

Mchardy, Jolian ^{[1
]}

机构：

[1] Univ Sheffield, Dept Econ, Sheffield S1 4DT, S Yorkshire, England

来源：

REVIEW OF ECONOMIC ANALYSIS | 2012年 / 4卷 / 01期

关键词：

fixed price; asking price; price discounts; reservation price; risk attitude;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We consider fixed and asking price strategies in the context of selling an asset with Bernoullian updating of the seller's subjective probability of sale at a given price. The determination of optimal fixed, asking and endogenous reservation prices is discussed under risk-neutrality and expected utility maximisation. With risk-neutrality, the optimal asking price exceeds the optimal fixed price when the expected gain is a strictly concave function. The seller's choice between the fixed and the asking price strategies depends on several factors: the expected cost of haggling, price competition and the seller's attitude towards risk.

引用

页码：17 / 37

页数：21

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