Corporate social responsibility communication in the spanish hospitality sector

被引:6
|
作者
Perez, Andrea [1 ]
Rodriguez del Bosque, Ignacio [1 ]
机构
[1] Univ Cantabria, Area Comercializac & Invest Mercados, Fac Ciencias Econ & Empresariales, Ave Los Castros S-N, E-39005 Santander, Spain
关键词
Corporate social responsibility; sustainable development; stakeholders; hotels; communication;
D O I
10.6018/turismo.36.231031
中图分类号
F [经济];
学科分类号
02 ;
摘要
The aim of the authors in this paper is to analyse the online corporate social responsibility (CSR) communication of hospitality companies in Spain by applying a theoretical framework that integrates two major perspectives used in the study of CSR in the tourism industry: sustainable development and stakeholder theories. The findings show that the CSR information communicated in this sector is currently scattered through the reports and websites of the companies analysed. Thus, the authors identify several areas for improvement in the CSR management and communication in the hospitality sector.
引用
收藏
页码:315 / 338
页数:24
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