The present and the future of m-banking according to spanish bank customers

被引：0
|
作者：
Prodanova, Jana [1 ]
San-Martin, Sonia [1 ]
Jimenez, Nadia [1 ]
机构：
[1] Univ Burgos, Burgos, Spain
来源：
UNIVERSIA BUSINESS REVIEW | 2015年 / 46期
关键词：
Mobile banking; customer description; multichannel;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The new technologies application in the banking sector recently has shown a great improvement through the introduction of new channels in a multichannel environment. One of the channels lately implemented is the mobile banking. Employing data from 2008 bank clients, we present a description of the Spanish mobile banking customer, outlining his/her perception and preferences regarding the mobile banking services, proposing practical recommendations for the banks, which converts this study in unique and relevant in Spain.
引用
收藏
页码：94 / 117
页数：24
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