CONSUMER ATTITUDE TOWARDS WEB ADVERTISING

被引：0

作者：

Singh, Gurmeet ^{[1
]}

Gautam, Harish ^{[2
]}

机构：

[1] Addis Ababa Univ, Dept Management, Addis Ababa, Ethiopia

[2] Doaba Coll, Jalandhar, Punjab, India

来源：

GURUKUL BUSINESS REVIEW-GBR | 2007年 / 3卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Internet has become an information hub & source of entertainment for most the consumers. The web is only a few years old but it is maturing quickly The attitude of its perspective consumers is mainly responsible to make a product more saleable. Attitude towards advertising media plays an important roe in the success or failure of an advertising campaign. The objective of the present study is to analyse the attitude of Web surfer's towards Web advertising. The company may have very effective advertising campaigns but if the company's consumers have a negative attitude towards the company's brand then it will be very difficult for the company to penetrate in the minds of the consumers positively

引用

页码：39 / 44

页数：6

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