GENDER DIFFERENCES IN THE USE OF MESSAGE CUES AND JUDGMENTS

被引：346
|
作者：
MEYERSLEVY, J [1 ]
STERNTHAL, B [1 ]
机构：
[1] NORTHWESTERN UNIV,JL KELLOGG GRAD SCH MANAGEMENT,EVANSTON,IL 60201
来源：
JOURNAL OF MARKETING RESEARCH | 1991年 / 28卷 / 01期
关键词：
D O I：
10.2307/3172728
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：84 / 96
页数：13
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