A Test of the Cognitive Load Hypothesis: Investigating the Impact of Number of Nonverbal Cues Coded and Length of Coding Session on Observer Accuracy

被引:3
|
作者
La France, Betty H.
Heisel, Alan D.
Beatty, Michael J.
机构
[1] Department of Communication, Northern Illinois University, DeKalb
关键词
Coding Scheme; Cognitive Load; Meta-analysis; Nonverbal Communication;
D O I
10.1080/08934210601180739
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
In their meta-analysis investigating the relationship between extraversion and nonverbal behavior La France, Heisel, and Beatty (2004) found a substantial negative correlation between effect size and sample size, which they explained using the cognitive load hypothesis. The cognitive load hypothesis predicts that increases in coding scheme complexity result in greater opportunities for observer error. To test this hypothesis, the impact of coding scheme complexity on observer error was assessed via varying the number of nonverbal cues coded and the length of observational coding session. The decision to increase the number of nonverbal cues observers coded created 26% more errors, and over time observers made 10% more errors.
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页码:11 / 23
页数:13
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