HOW AMOUNT OF BRAND ADVERTISING IS RELATED TO CONSUMER BUYING BEHAVIOR

被引：2
|
作者：
HAEFNER, JE [1 ]
LANCASTER, KM [1 ]
TINKHAM, SF [1 ]
机构：
[1] UNIV GEORGIA, ATHENS, GA 30602 USA
来源：
JOURNALISM QUARTERLY | 1983年 / 60卷 / 04期
关键词：
D O I：
10.1177/107769908306000416
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
引用
收藏
页码：691 / 699
页数：9
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