RELATIONSHIP BETWEEN SOURCE EXPERTISE AND SOURCE SIMILARITY IN AN ADVERTISING CONTEXT - COMMENT

被引：2

|

作者：

BONE, PF

ELLEN, PS

EASLEY, RW

MCNEELY, SE

机构：

来源：

JOURNAL OF ADVERTISING | 1986年 / 15卷 / 01期

关键词：

D O I：

10.1080/00913367.1986.10672988

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：47 / 48

页数：2

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