Understanding the Antecedents of Intention to Use Mobile Internet Banking in India: Opportunities for Microfinance Institutions

被引：7
|
作者：
Bryson, Douglas [1 ]
Atwal, Glyn [2 ]
Chaudhuri, Himadri Roy [3 ]
Dave, Kartik [4 ]
机构：
[1] ESC Rennes Sch Business, 2 Rue Robert Arbrissel CS 76522, F-35065 Rennes, France
[2] Burgundy Sch Business, Dijon, France
[3] Int Management Inst, Mkt, Kolkata, India
[4] Birla Inst Management Technol, Mkt, Greater Noida, India
来源：
STRATEGIC CHANGE-BRIEFINGS IN ENTREPRENEURIAL FINANCE | 2015年 / 24卷 / 03期
关键词：
D O I：
10.1002/jsc.2005
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
Microfinance institutions in India need to act upon opportunities to extend their reach concentrating their marketing efforts on factors that predict consumers' intention to use mobile Internet banking.
引用
收藏
页码：207 / 224
页数：18
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