ADVERTISING TO MANAGE PROFIT RISK

被引：1

作者：

SCHRAMM, R

SHERMAN, R

机构：

[1] CORNELL UNIV,ITHACA,NY 14850

[2] UNIV VIRGINIA,CHARLOTTESVILLE,VA 22903

来源：

JOURNAL OF INDUSTRIAL ECONOMICS | 1976年 / 24卷 / 04期

关键词：

D O I：

10.2307/2098160

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

引用

页码：295 / 311

页数：17

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