IMAGES OF THE PEARL RIVER DELTA TRAVEL DESTINATIONS IN CHINA

被引：1
|
作者：
Wang, Suosheng [1 ]
Qu, Hailin [2 ]
Ap, John [3 ]
机构：
[1] Indiana Univ Purdue Univ, Dept Tourism Convent & Event Management, Indianapolis, IN 46202 USA
[2] Oklahoma State Univ, Sch Hotel & Restaurant Adm, 210 HESW, Stillwater, OK 74078 USA
[3] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Hong Kong, Hong Kong, Peoples R China
来源：
TOURISM REVIEW INTERNATIONAL | 2005年 / 8卷 / 04期
关键词：
Destination image; Subregional destinations; Pearl River Delta; China;
D O I：
10.3727/154427205774791474
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Being a popular topic in tourism research, destination image analysis has been widely covered in previous studies. However, few studies have ever discussed images and implications within a group of approximate or subregional destinations. This study examines tourists' perceived images of the Pearl River Delta (PRD) subregional destinations. Based on a survey of tourists who attended organized tours and visited the PRD subregion, a multivariate data analysis is used to identify the image dimensions of the PRD and to examine image differences among the subregional destinations. It is found that each destination may hold some strong or distinctive images; however, a small destination may find it hard to distinguish itself from its larger partners.
引用
收藏
页码：339 / 349
页数：11
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