DIVERSIFICATION STRATEGY THROUGH THE RESOURCE-BASED VIEW: A CASE STUDY IN A FOOD INDUSTRY

被引：0

作者：

de Franca Alcantara, Paulo Guilherme ^{[1
]}

Silva de Lima, Danilo Felipe ^{[1
]}

Felinto da Costa Cardoso, Paula Izabela ^{[1
]}

Gohr, Claudia Fabiana ^{[2
,3
]}

机构：

[1] Univ Fed Paraiba, Engn Prod, BR-58059900 Joao Pessoa, Paraiba, Brazil

[2] Univ Fed Santa Catarina, Engn Prod, BR-88040900 Florianopolis, SC, Brazil

[3] Univ Fed Paraiba, Programa Pos Grad Engn Prod, BR-58059900 Joao Pessoa, Paraiba, Brazil

来源：

REVISTA ELETRONICA DE ESTRATEGIA E NEGOCIOS-REEN | 2015年 / 8卷 / 03期

关键词：

Resource-Based View; Competitive Advantage; Diversification Strategy;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The aim of this paper is to analyze the strategic change process in a company that led it to adopt diversification strategy according to the resource-based view through a case study in a company engaged in the food sector. The resources: employee's know-how, reputation, business knowledge, investment in integrated quality management and knowledge, training; and the capabilities continuous improvement and capacity for innovation contribute directly to the implementation of diversification strategy and the competitive advantage of the organization, except investment in knowledge management and training.

引用

页码：31 / 59

页数：29

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