MEASUREMENT OF INDIVIDUAL-DIFFERENCES IN VISUAL VERSUS VERBAL INFORMATION-PROCESSING

被引：300

|

作者：

CHILDERS, TL

HOUSTON, MJ

HECKLER, SE

机构：

[1] UNIV WISCONSIN,MKT,MADISON,WI 53706

[2] COLL ST THOMAS,MKT,ST PAUL,MN 55105

来源：

JOURNAL OF CONSUMER RESEARCH | 1985年 / 12卷 / 02期

关键词：

D O I：

10.1086/208501

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：125 / 134

页数：10

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