THE NET PRESENT VALUE OF MARKET SHARE

被引：17

作者：

COOK, VJ

机构：

来源：

JOURNAL OF MARKETING | 1985年 / 49卷 / 03期

关键词：

D O I：

10.2307/1251615

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：49 / 63

页数：15

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