Social media: New challenges and opportunities for corporate governance

被引:6
|
作者
Roohani, Saeed [1 ]
Attaran, Sharmin [2 ]
机构
[1] Bryant Univ, Accounting, Smithfield, RI USA
[2] Bryant Univ, Mkt, Smithfield, RI USA
关键词
corporate governance model; social media standards; COSO; board of directors;
D O I
10.1057/jdg.2013.30
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
The relationship between corporations and their stakeholders is changing with the advent and increased use of social media (SM). Stakeholders are more able and apt to deliver their levels of satisfaction via SM channels while companies must be able and willing to monitor their SM presence especially in times of crisis. This article explores recent examples of when SM has affected corporate decision making and how adding SM standards to the corporate governance model can better prepare the board of directors for the new corporate governance environment.
引用
收藏
页码:366 / 379
页数:14
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