RAISING INTERNATIONAL COMPETITIVENESS OF TOURISM IN ETHIOPIA

As of late Ethiopia, one of the world's poorest countries, is attempting to stimulate the growth and development of tourism. This article presents the competitiveness of tourism in Ethiopia using some of the materials from Tariku's Dissertation and available tourism flow data from WTO from key tourism-sending countries to four competing East African tourism-receiving countries, including Ethiopia. Using the Shift-Share method of decomposition of tourism flow the article analyzes competitive advantages and specialization of tourism-receiving regions vis-a-vis sending regions. The article concludes with recommendations regarding the future requirements for tourism growth in Ethiopia.