RESEARCH INTO ADVERTISING - STATE-OF-ART REVIEW

被引：0
|
作者：
ARNDT, J [1 ]
机构：
[1] NORWEGIAN SCH ECON & BUSINESS ADM,DEPT MARKETING,BERGEN,NORWAY
来源：
EUROPEAN JOURNAL OF MARKETING | 1976年 / 10卷 / 04期
关键词：
D O I：
10.1108/EUM0000000005046
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：179 / 197
页数：19
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