The fashion consumption market

被引：0
|
作者：
Feghali, Marta Kasznar [1 ,2 ]
机构：
[1] Univ Veiga de Almeida, Curso Design & Moda, Rio De Janeiro, RJ, Brazil
[2] IVAR Inst Varejo CDL Rio, Merchandising Visual & Vitrine, Rio De Janeiro, RJ, Brazil
来源：
DOBRAS | 2010年 / 4卷 / 10期
关键词：
consumption; fashion; unconscious; neuroscience; neuromarketing;
D O I：
10.26563/dobras.v4i10.189
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Considering as a steppingstone Richard David Precht's studies, this paper analyses the uncouncious and its relations to the market of fashion, specially linked to the consumers' election. When it reveals the brain mechanisms that activate purchase decisions, we can perceive that the neuromarketing offers a scientific base and can be understood as a tool to understand consumers' behavior.
引用
收藏
页码：90 / 96
页数：7
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